Ira Gumenchuk's profile

Embroidered cushions design for YASYK

YASYK is a brand of authentic Ukrainian embroidered pillows in modern interpretation. The concept is to show tradition in modern minimalist design without losing authentic.
Yasyk is a dialect word meaning “small embroidered pillow”. This is what the ancestors from western Ukraine called pillows in everyday life 
The design is created by stylization of traditional ornaments of different regions of Ukraine. Patterns for pillows are hand embroidered by a designer, and then copies are embroidered by machine. Materials are used all natural. The base fabric of a pillowcase is a mix of linen and cotton. It is the traditional material for embroidered pillows in Ukraine.
Embroidery is made by woolen threads.
Stylization process
Details
YASYK is about preserving and rethinking the ancient Ukrainian traditions that fill the modern homespace with meaning and life.
Embroidered cushions design for YASYK
Published:

Embroidered cushions design for YASYK

Published:

Creative Fields